Download as a PDFThe debate about positioning Canadian universities as global leaders overlooks something basic. The problem is not about the need to build a better product; quality already exists. Nor is the problem a lack of innovation; great research already happens. The problem is we don’t tell anyone about our accomplishments. As a result, it only seems that intellectual leadership happens elsewhere.
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Collaboration, Communicating Brands, Fundraising, Identity, Organizational Knowlege, Technology, Traditional Branding | Tagged: branding, Fundraising, Harvard, marketing, scholarly publishing, University, university press | 
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People judge organizations in a “blink,” so what do Torontonians think about their zoo now that city councillors are trying to import a Panda exhibit from China?
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Communicating Brands, Fundraising, Identity, Museums, Traditional Branding | Tagged: branding, Fundraising, marketing, Museums | 
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Posted by knowledgemarketinggroup
Can museums ever be anything more than just a “nice-to-have” feature of society?
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Communicating Brands, Fundraising, Identity, Museums, Uncategorized | 
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Posted by knowledgemarketinggroup
