Does measuring measure up?

November 17, 2011

Increased scrutiny of fundraising programs and the desire to hold nonprofits accountable is great, but does Charity Intelligence Canada’s recent exposé contribute anything useful?

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Can you brand with borrowed content? The problem with curation

November 1, 2011

We can’t really pay adequate attention to the musings of 500 or more friends on Facebook or Linked-In, or follow hundreds (thousands) of tweets.  Who has time to scroll through and read all those posts – not to mention the links – let alone absorb what’s being discussed and formulate responses? Short of unplugging, how do we cope? All the while more content keeps coming; we keep joining more groups: a vast wilderness of voices gets vaster.

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Let them tweet: How social networking builds a better company

October 21, 2011

Last week in the Globe and Mail (“Time to adapt to social media – or face the consequences,” 13 October 2011). Carly Weeks told readers that many organizations continue blocking “employee access to social networking sites at the office.”

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