Museums’ sense of self-importance is legendary, but the cloak of sophistication they wear obscures the fact that most can barely express their public value.
Building bust
December 15, 2009
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Communicating Brands, Fundraising, Identity, Museums | Tagged: branding, Fundraising, marketing, Museums | 
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Where is the Canadian university in the marketplace of ideas?
November 3, 2009
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The debate about positioning Canadian universities as global leaders overlooks something basic. The problem is not about the need to build a better product; quality already exists. Nor is the problem a lack of innovation; great research already happens. The problem is we don’t tell anyone about our accomplishments. As a result, it only seems that intellectual leadership happens elsewhere.
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Bearly tolerable branding
October 13, 2009People judge organizations in a “blink,” so what do Torontonians think about their zoo now that city councillors are trying to import a Panda exhibit from China?
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